Shaabiat Al Cartoon — From Content to Intellectual Property
Shaabiat Al Cartoon · 14 Years
Transforming one of the UAE's most recognized animation brands into a sustainable IP ecosystem.
Most animation projects remain limited to television broadcasting. The challenge was to build an ecosystem that could extend beyond the screen: generate sustainable revenue, build long-term audience engagement, create commercial value from characters, and position the brand as a cultural icon rather than a seasonal series.
As VP Business Development, I led growth and commercial expansion through strategic partnerships, licensing, content distribution and social-impact initiatives — within 13 years at Fanar Production, the animation house that created original IPs and transformed them into on-ground activations, TV commercials and licensing opportunities.
Highlights
- Partnerships with Etisalat, Mubadala, Dubai Police, Museum of the Future, Dubai Customs, Samsung and more
- Sponsorship acquisition, licensing negotiations and revenue diversification
- Distribution expansion across broadcast, digital platforms and regional markets
- Character commercialization through live experiences and experiential programs
- Turning entertainment into a platform for education, awareness and national priorities