A selection of journeys from performance to proof, positioning and legacy.
01
Consulting Engagement via LCMC | Dubai Digital Authority · 2025–2026
Building a complete institutional storytelling capability that made performance and digital products assessable and defensible.
02
Shaabiat Al Cartoon · 14 Years
Transforming a recognised UAE IP into a system of partnerships, live experiences, licensing and distribution.
03
Business Development · Platform Launches
Building content and digital distribution partnerships with telecom operators across MENA and Asia.
04
Business Development · Channels
Establishing and launching customised Arabic channels for drama, children's content and documentaries.
05
Storytelling DNA · Specialised methodology within From Impact to Legacy
A specialised methodology within the From Impact to Legacy Framework. The Five-Box Framework is a tool within Storytelling DNA for structuring a story through five stages.
06
Social Impact · National Campaigns
Turning entertainment and content into a behavioural change tool, in partnership with government and national entities.
