Purpose-Driven Storytelling
Social Impact · National Campaigns
Turning entertainment and content into a behavioural change tool, in partnership with government and national entities.
9+national campaigns
UAEgovernment entities
Society achievements are an essential part of my journey. I have been part of content creation and storytelling that serves the community in partnership with government and national entities — so that entertainment becomes a vehicle for education, awareness and behavioural change, not merely viewership.
Highlights
- Home Safety — Civil Defense
- Electricity & water conservation — Abu Dhabi Distribution Company
- Obesity awareness — SEHA
- Community content storytelling — Ministry of Community Development
- Labour community relations — Ministry of Human Resources & Emiratisation
- Financial literacy and saving — Al Hilal Bank & Emirates Foundation
- Credit report awareness — Al Etihad Credit Bureau (AECB)
- Brand awareness — DTCM (Modhesh)