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Fatme Kayed
Excellence & Recognition

From Storytelling to Institutional Narrative Architecture

Consulting Engagement via LCMC | Dubai Digital Authority · 2025–2026

Building a complete institutional storytelling capability that made performance and digital products assessable and defensible.

From scattered narrative to ordered institutional structure
69 institutional narratives
48 digital product narratives
21 excellence pillars

Building a complete institutional storytelling capability that made performance and digital products assessable and defensible.

Highlights

  • Stakeholder interviews and product discovery workshops
  • Story mapping against DGEP excellence criteria
  • Award narrative development and executive presentation architecture
  • Speaker coaching and jury presentation preparation
  • Supporting award submissions and presentation readiness that contributed to Bronze & Silver awards in AI and Digital Transformation categories
  • Narratives for major platforms: DubaiNow, Dubai Pulse, Dubai AI, UAE PASS, Khallak Wa3i
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